Where It Begins - De Beers

Working alongside the client, we built a CGI and VFX pipeline for the ‘Where it begins’ global ATL campaign.

The environments were based on reference images and photographs taken from a location recce ahead of the talent shoot. The team used a combination of megascans and customisations to build the final environments. Later bringing in VFX and stills retouch to composite the final assets.

These were both placed independently and alongside the wider campaign featuring Lupita Nyong'o across OOH, print and digital.

Production and Project Management by the team at Art Engine.